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Friday, May 25, 2012

Magic Lantern Media Inc. Completes the Acquisition of Jobs People Do Inc.

Toronto, May 25, 2012 – Magic Lantern Media Inc. completes the acquisition of an 80% controlling interest in Jobs People Do Inc. The JobsPeopleDo.com web site is a media‐rich site that is used by thousands of students, parents and guidance counsellors across Canada. It was recently licensed by the Department of Education in Nova Scotia, as a career site for every Nova Scotia school. With over 900 Job Videos and profiles, JobsPeopleDo.com will assist students in making career choices and helping them plan their path in achieving those careers.

"This acquisition helps to provide yet another strong educational resource for our customers and strengthens the value for our AccessLearning.com subscribers" says Doug Connolly, President of Magic Lantern Media Inc. "We are in the midst of adding and creating more ‘Canada specific’ job videos and other exciting content for JobsPeopleDo and are fully committed to making it the category leader in Canada and beyond."

In addition to job profiles supported by video, 'Jobs People Do' features links to post‐secondary institutions offering related programs, career quizzes, resources on interview skills and aptitude exercises for kids asking "What can I be?" along with helpful tools for building resumes. A French Language version of the site is now being developed and anticipated to launch later this year.

SR VP Business Development of JobsPeopleDo.com, Gale Blaylock, says "I am so excited to watch JobsPeopleDo.com grow from an idea into a desired tool for so many schools across Canada, as a result of the tremendous strength of Magic Lantern Media's customer relationships. Students need something to help them with their career path, and JobsPeopleDo is a student‐friendly resource that achieves that."

About Magic Lantern Media Inc.:
Distribution Access and Canamedia recently amalgamated under the name Magic Lantern Media, is a leading Canadian multi‐media company integrating distribution, production, television and digital applications serving the education and the broadcast industries.

The company operates from offices in Toronto, Vancouver and Saint John, NB, with over 50 agents and representatives worldwide.

About Jobs People Do:
The JobsPeopleDo.com website is designed for the 1.8 million plus Canadian students, ages 12‐18, to help identify career choices that interest them and select the appropriate academic requirements needed for a career in that chosen field.

For further information, please contact us Toll Free at 1.800.665.4121 or by email at: info@distributionaccess.com

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